Indeed, any successful business relationship is based on trust. In days gone by, this trust would be gained
gradually through business networking, where like-minded people would meet to discuss business opportunities and
exchange ideas. But this could often prove too difficult or costly to do on a regular basis, especially if the
parties involved lived in different cities or countries.
With the advent of the Internet era, however, this has all changed. Businesses can now collaborate far more easily
and cost-effectively, as it allows any number of people in any location to operate in real-time, from the same
platform and with access to the same information. In other words, a virtual business community can now exist,
24-hours a day and with next to no costs involved.
Moreover, 'e-collaboration' is based on very similar principals to that of the traditional 'teamwork' ethos, whereby
existing or potential trading partners work together through the Internet to exchange information about each other
and determine how they can be of use to each other whilst simultaneously strengthening their relationship.
The internet has helped many businesses set up a global reach; that is to say, it has enabled them to compete far
more effectively with other, larger companies by establishing a presence on the international market. Not only are
these businesses able to network and set-up links with the fast-growing Asian and African markets, but they can
communicate and coordinate activities for next to no cost too. Thanks to technology such as instant messaging and
voice over internet protocol (VOiP) software among other tools.

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