After choosing your desired city, its time for you to choose the area and the type of location within that city by
evaluating these elements:
* Customer attraction power
* The nature of competition
* Availability of access routes to the stores
* Zoning regulations
* Geographic direction of the city's expansion
* General appearance of the area
* Sales and traffic growth prospects of the trade area
* Demographics of neighborhoods
After doing some observation on all of these, you come out with the following results:
* Traffic flow of customers within that area.
* Complementary nature of neighboring stores around you and what they can and cannot provide with there stocks.
* Adequacy of parking for customers with cars.
* Vulnerability to competition.
* Cost of the site.
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